21 Digital Things not to say in a pitch

New business is a big part of any agency – especially given the current economic client. Working on a new pitch for a digital piece of business? Take a moment and check out this client-created list of 21 things that should not be included in your presentation.

My favorites:

  • Your new video uses exactly the same idea as the one you sent me three months ago, for a completely different product.
  • Pitch includes the phrases “the new Facebook” or “Facebook for X” (where X is some niche group that nobody cares about, not even the people in the group).
  • You tell me that your video has been getting “quite a bit of attention on YouTube”. When I click through, it has 239 views.

It’s easy to spot people who ‘talk digital’ and the ones who actually live it. Which one are you?

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