"WE WANT VIRAL!" screams Pizza Hut

Another client screams for viral video and guess what, agencies happily oblidge. This new video from Pizza Hut did get 100,000 views in just over a weekend, however I’ve got to say that the positioning doesn’t really work for me:

“Pizza Hut is so good we want to throw it in the face of small town Pizza shops all around the US. Who cares about the recession! Go corporate or die!”

Wouldn’t this execution have been way better if the guy went into a Papa John’s or Domino’s? I mean, why the hell would you have gone into a mom and pop shop to have done something like this?

I don’t know about you, but I bet the original concept was about 100x stronger than the execution.

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