Better Than Free – Your Guide to the Future

Remember Kevin Kelly? We posted about his fabulous TED talk a few months ago and I’ve been obsessed with his blog ever since. Kevin is a futurist | web expert | blogger | idea man and one of the smartest people out there when it comes to thinking about what’s next.

He’s written a short piece called Better Than Free and I urge anyone who works in digital or is interested in the space to download it (free) and read it.

Essentially, it describes what it’s like to work in a world of free content and goes into 8 ways that groups will make money in the years to come off of it. The internet, he writes, is one giant copy machine. Anything that’s posted on the web can be taken, copied and passed on with little consequence.

As a result, we’ve got to find new ways to add value and create desire for users to pay for specific things. I won’t get too deep in the hopes that you read the article but if you want to say anything smart for the next year, I’d take five minutes out of your day.

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