Thinking Digital

A collegue of mine flipped me a link to a fantastic video from the Sony “Do you know series”. It’s a collection of stats – about global population growth, the rapid changes in techonlogy, the future of jobs and advertising. A couple that really jumped out at me:

– The 25% of India’s population with the higest IQ’s is greater than the total population of the United states (India has more honors kids than America has kids)
– The Top 10 In-Demand jobs in 2010 did not exist in 2004
– The US labor department that by age 38, the average person will have had between 10-14 jobs
– 1 of 8 US married couples met online last year (good timing for my eHarmony post)
– Today, the number of text messages sent and received everday exceeds the total population of the planet
– It is estimated that a week’s worth of New York Times articles contains more information than a person was likely to come across in a lifetime in the 18th century

Some mind blowing stuff. What does it mean for us?

For starters, it means that those who are constantly reading, learnging and engaging (in whaterver they are interested in) are going to remain relevant. Those who are comfortable, unengaged and lazy won’t. And they won’t fast.

When you work in the knowledge economy, producing strategies for clients and ideas, you’ve got to stay up to date on what your peers are doing, what’s working and what technologies are at your disposal.

It always amazes me how many companies (um…media?) get stuck in the same tactics and propse the same plans over and over again. No plan should be the same. Everything should change based on previous learnings and campaigns.

It’s hard to be part of something that’s always changing and it’s not comfortable (it’s disconcerting). But if you take the time to learn something and test, test, test, the results can be pretty sweet.

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