Canada Post to use Second Life as a way to sell DM

Canada Post recently launched Bright Idea Lab, a virtual agency headquartered in the online community of Second Life, where over 380,000 Canadians are registered.

“The Bright Idea Lab is a business incubator designed to educate Second Life business owners about direct marketing and offer them free tools to make their businesses more successful,” says Stephanie Bullock, director of segment management, direct marketing at Canada Post.

To that end, Canada Post will hold round tables for entrepreneurs in the real world, as well as those on Second Life, at the conference centre in the virtual agency.

Bullock says topics gleaned from Second Life consumers may find their way to the Canada Post website. And while Canada Post’s virtual foray is trying to help Second Life entrepreneurs build businesses in that world, she adds, it will also educate business owners in the real world on direct marketing. All the content that is on Second Life is available on Canada Post’s website, and the Bright Idea Lab is also a venue for real-life business owners to learn about Canada Post tools such as Direct Marketing Online, which helps create, deliver and track a marketing campaign direct from your desktop.

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