Method & Droga 5. A great fit.

I just read on Advertising Age that Droga 5 has landed the Method account. Every now and again I hear about a new client agency relationship and I think, “Wow, I couldn’t think of a better fit”. This is definitely one of those.

I look forward to seeing the work in 2009.

From Ad Age:

Back from hiatus
The account had been dormant since late last year after Method parted ways with Omnicom Group’s TBWA/Chiat/Day, Playa Del Rey, Calif., a spokeswoman said in a statement. In late 2006, TBWA succeeded Crispin Porter & Bogusky, Miami, which was the first agency to handle the account.

“In the past year, we shifted away from large-scale advertising and focused on earned media programs developed by our in-house creative team, like our ‘Detox Your City’ program we conducted in key cities across the country,” the spokeswoman said, explaining the prior departure of TBWA a year after it won the assignment.

Campaign due in early ’09
Method awarded Droga5 the creative assignment without a review to create a new marketing campaign to break early next year. “Droga5 is a dynamic agency that is known for taking traditional advertising initiatives and turning them upside down,” Eric Ryan, chairman and co-founder of Method said in a statement. “We share the same passion and dedication to creating innovative and unique experiences for people, and we are thrilled to be partnering with such a talented team.”

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