Honda Makes Music, but the drops the ball

The road is grooved so that the tires running on it create notes when you drive over it. The URL in the ad drives you to The Civic Project at civic.honda.com. What do you get when you visit? Just their line of cars. No explanation of what you saw. Even if you do a search on their site, no mention made. The description on the YouTube clip said more and at least gave a quick overview of the purpose:

The Civic has always been about connecting drivers to the road. That got us thinking. Could we build a road that enhanced that connection?

Like many car owners, the Honda crowd is loyal and it feels like they totally missed an opportunity to explain this idea of connection better, let alone have people do stuff with the concept on their own, especially a younger Civic crowd who appreciate this.

Advertisements
Comments
2 Responses to “Honda Makes Music, but the drops the ball”
  1. paul says:

    Maybe it was down for some reason when you arrived? At any rate, it’s up now:http://automobiles.honda.com/civic-sedan/videos.aspxGot there by going to http://civic.honda.com/ where it was featured across the top 1/3 of the page.

  2. Paul Crowe says:

    Thanks Paul, but it is still not doing much for me. It is a little making of video that you have to “find”. I think consumer and honda enthusiasts want to be more involved in brands today. For me it is still just a cool one-off TV execution versus an idea executed with an integrated and engaging campaign.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: