So Close!

I love this spot.

I love the direction, idea and editing. The acting, pictures and scenes. It’s almost a great, short, two minute film.

But I also hate it. Because it leaves me feeling like it was just another ad, even though it could have been anything but that.

Great execution for the first 1:55.

Note: the spot length was determined by the fact that the history of the product was 200 years (one second per year…)

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