Once Lucky, Twice Good

A few weeks ago, I finished off Once You’re Lucky, Twice You’re Good by Sarah Lacy. The book helps to provide a history of how the current Web 2.0 came to be. It focuses on a number of the lead start up entrepreneurs (from sites like Facebook, SlideShare and Digg) and their journey to get their web ideas from concept to creation.

It’s an incredibly personal look at the history of the web through the key people who developed the sites, provided Venture Capital cash and helped give rise to the web after the dot com crash of 2000.

I think this book should be required reading for anyone who specializes in digital. It’s critical to understand the history (and interconnectedness) of the web and the people who run Silicon Valley. If you don’t know who is running these sites, where they want to take them and what their dreams are, how could you possibly pretend to a client that you understand ways to be effective on them?

If anything, it’s a great text book on the battle between an entrepreneur and venture capital. The dynamics are extremely interesting (and challenging) and if you’d be interested in developing your own site (or any business idea) it’s good to know what they are.

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