Google Insights

Google has created another excellent tool for marketers and anyone interested in search. Called Google Insights, it allows users to compare two search terms against one another and understand some of the trends and differences between them.

I compared how many Canadians have searched for the iPhone (and related terms) against the Samsung Instinct in the last 90 days. You can see, through clear data and analytics, some of the key differences and the overall (expected) dominance of the iPhone.

What I like about this tool is that it not only compares terms but also shows upcoming trends in specific search words. It’s good to know how people are searching for your product.

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