Google Insights

Google has created another excellent tool for marketers and anyone interested in search. Called Google Insights, it allows users to compare two search terms against one another and understand some of the trends and differences between them.

I compared how many Canadians have searched for the iPhone (and related terms) against the Samsung Instinct in the last 90 days. You can see, through clear data and analytics, some of the key differences and the overall (expected) dominance of the iPhone.

What I like about this tool is that it not only compares terms but also shows upcoming trends in specific search words. It’s good to know how people are searching for your product.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: