BMW – Still Defining Innovation

Remember this wicked BWM spot?

The brand has now gone even further with their Innovation strategy and created a BWM museum in Munich. The museum houses a number of BMW concepts and installations that will blow your mind.

My two favorites – the concept car GINA with a mallable shell and the floating balls. Both videos are posted below and well worth checking out.

Just another example of how a brand can move beyond traditional media. If you promise your consumers something (ie. That you’re brand defines the murky territory of innovation), then you have to live into it – not just say it.

Read more about the museum here.

Floating Kinetic Sculpture

GINA Light Vision Model

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