Internet Spending Continues; TV and News Decline

AdAge has just release a report that states that the top 100 advertisers in the US have increased their online display budgets by approximately $4.3 billion (33%) in the past year. Although ad spending only grew by 0.6%, the top dogs (who represent 41% of the total spend) clearly showed an interest in the web.

Who got hurt? “Traditional media” – especially TV and News.

From AdAge:

Put another way, these top-tier marketers increased measured internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.

This is not to suggest that traditional media is dying, but the web is growing. And when budgets get tight, most markers seem to gravitate to spaces that can prove the success or failure of their campaigns.

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