Weiden Does it Again with "Never"

I’ve always been a huge fan of Nike ads. The brand is strong, the tone is always dead on and nothing makes you want to be more active (and wear Nike) than a spot with one of their high profile athletes.

While reading ESPN today, I came across an article for Nike’s newest Tiger Woods spot. The commercial, narrated by Earl Woods – Tigers late father, talks about the mental toughness he tried to instill in his son.

As a golfer, and a Woods fan, this is one of the best Tiger spots ever done. The eeriness of his fathers narration, the perfect editing and great track, makes this commercial one that I would never FFWD through.

The spot isn’t on YouTube yet, but you can watch it here.


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