Half the World…

The International Telecommunications Union (ITU) reported today that the world has passed the 3.3 billion mark in mobile phones. 49% global penetration.

Developing countries like Africa lead the largest gains with 39% growth annually. Couple that with India and China’s massive growth rates and it makes sense how quickly cell phones have spread.

What does this mean for the future of our industry? Some think that mobile advertising is the future. Maybe free wireless in exchange for a few ads every month?

eMarketer reported in March that US cell phone ad revenue would grow from $88 million in 2008 to over $700 million by 2012.

Still, how many people are actually going to want to see an ad prior to making a phone call? I get the fact that mobile web browsing will house online banners within the pages but what would the CTR be on those? 0.0001%?

I guess that means that media will just have to serve 1 billion impressions per $1,000 spent.

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