Trying to get agencies to get it

I have commented previously on how I believe that the biggest opportunity for ad agencies since the invention of the alphabet is digital – but we have just begun to really understand this opportunity ourselves.

To take advantage of this opportunity we need to begin by educating ourselves, then we educate our clients, then we support our clients with educating their entire organizations. Fallon Planning has begun to educate its agency and not just with a presentation but by using the social media to share the presentation across the network.

On March 26th, 2008, Aki Spicer, strategic planner at Fallon Worldwide, conducted a presentation about social media, using social media, live, across a range of social web touchpoints including Fallon Planning Blog on Blogger, Yahoo! Live, NetVibes, Plannersphere on Ning, and Facebook.

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