Do you leverage insights or trends?

Excellent visual from Logic + Emotion this week.

When we think of McDonalds, we think of bad food (that is delicious) and a cut-and-dry business model that produces the same food time and time again.

The visual provides us with how many marketers and agencies develop strategies. Not though target insights, but through the latest digital trends.

How many times have you talked about wanting a “viral” video? Or creating an application for Facebook so that it could go viral? Or creating a strong presence on LinkedIn to generate leads for your brand?

I know that in my day to day life, it’s almost all we talk about – The next trend or the next big thing. It’s important to know how things are changing but it’s more important to know when to jump on the bandwagon and when to simply watch it drive by.

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