If only all marketers saw digital in this light…

“Digital is far from done in isolation,” says Rob Master, North American media director. “It’s part of a broader campaign. In many cases now it’s the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.”

Amazing quote but look at how many campaigns use only a TV spot or print ad to drive traffic – we still have a long way to go.

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