What do we do?

One of the best pieces of advice I’ve received in the industry is always keeping in mind what someone in client services actually does – sell creative.

With continual deadlines, timelines, media mistakes, client feedback, creative push-back, office politics, technical issues, freelancer issues, production problems, server and email problems and all the other fun problems to deal with, it’s easy to forget that at the end of the day, the core product of any agency is the work.

Some agencies specialize and create great work. Others churn out ads to satisfy deadlines. And some…well…some just seem to stay alive for no conceivable reason.

What does you’re agency do?

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