Nine Inch Nails – Doing UGC Right

A few weeks ago, NIN relased a web album and didn’t tell anyone about it. A few hours after launch, it had over 2,000 Diggs and quickly became a web sensation.

Trent Reznor has now created a YouTube channel to ask his fans to create visual videos to match the 36 tracks on “Ghost.”

He’s calling it a film festival of sorts with the only mandatory being his album. Very neat stuff and worth watching. Of all the brands out there, NIN is doing the best at marketing themselves online.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: