Smoking is worse than terrorism

Last September, we did a post on some brands that used 9/11 imagery in their campaigns. Copyranter has been excellent and blogging about these images and he’s found another one.


DDB New Zealand created the ad for ASH (an anti-smoking group). The copy reads – “Terrorism deaths since 2001: 11, 377. Tobacco related deaths since 2001: 30,000,000.

Can the creatives really not think of a better idea? Or at least a better visual?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: