Smoking is worse than terrorism

Last September, we did a post on some brands that used 9/11 imagery in their campaigns. Copyranter has been excellent and blogging about these images and he’s found another one.

DDB New Zealand created the ad for ASH (an anti-smoking group). The copy reads – “Terrorism deaths since 2001: 11, 377. Tobacco related deaths since 2001: 30,000,000.

Can the creatives really not think of a better idea? Or at least a better visual?


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