Students’ grades are algorithmically determined by their Internet fame, as measured off the web. Basically the course is; create content for the internet and do everything you can to make yourself famous on the internet.

Seems like a the type of course that should become standard in all advertising schools. I saw one of the creators of this course speak at FITC in 2005. His Graffiti Analysis project was extremely entertaining as was his project to become the internets #1 BAD ASS MOTHER FUCKER. It took him 13 days, 11 hours to become the top google search result when “Bad ass mother fucker” is entered in google.

Check out the full story from Time.


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