Do You Know Your Target?

Do you really know your target? What they think, what they want and what they do?

A large number of people in our industry – account, creative even production – have no idea. It’s easy to get sidetracked; we’ve got timelines to meet, clients to answer too, research, studio, production, creatives, more briefs to write, copy decks…the works.

But that’s no excuse. Are you working on a product that targets children 8-16? Well then you must know who this is. No?

It’s Disney superstar – Hanna Montana. Currently one of the hottest tickets in the world to see…and yes, she even dances. If you watched the Oscars on Sunday, you might recognize her as she was one of the presenters.

You don’t have to love what your target does (even though Aladin was amazing) but you should know what they do. It might take a few days of reading and watching shows you wouldn’t on your spare time, but it will be worth it.

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