My 2nd Puberty

Got forwarded the next rendition of the Philip’s “Shave Everywhere” campaign and it’s a site called “Second Puberty.”

It’s a nice follow up to the popular viral campaign and it takes us through a series of steps to identify the signs of your second puberty – nose and ear hair, hairy eyebrows – basically not being able to groom yourself.

What I like about the site isn’t just the initial video (which is pretty funny) but the way that the brand houses all of their grooming products under one, core campaign idea.

Brands with a number of different products will sometimes attempt to overly segment based on the individual item. Philips has decided to place all it’s key grooming products under one brand idea and the site works much better for it.

Check out the 5 Stages of Puberty below for more info:

Thanks to Jason for the link!

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