The Power of Dreams

New spot for Honda from W+K in London.

Honda has done some amazing spots over the last couple of years and have stayed true to their Power of Dreams campaign. A couple of my favorites includes the evolution of an English race car driver, the human sound spot and – of course – the rip-off but classic launch spot of the campaign featuring the core components of a Honda moving in perfect sequence (only took about 600 takes…).

What I like about this new spot is not only that it’s on strategy, but also because it takes a complex problem (the creation of a hybrid car) and makes it simple – just another issue to solve in the playground of life.

Honda takes risks with their brand spots but they are calculated. By choosing a strategy and sticking too it – being innovative in everything that they do – their brand is strong and quite healthy.

Nice work, W+K.

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