Adidas Boost

A great tactic from Adidas during an Auckland marathon. In order to give runners more motivation during the race, Adidas had a custom made fan build to actually provide the 11,000 participants with a second wind.

The fan was custom built and provided approximatley 50 knots of wind speed. It had a dedicated lane late in the race at the 17km mark and a small video was captured (below) showcasing the runners reactions as they went through it. As you’ll see, they were extremely positive.

This tactic fits perfectly into their “Impossible is Nothing” campaign and was a hit among runners. Not sure what the costs would have been to construct, but I’m sure they’re a lot cheaper than running a 30 second spot.

Found on AdRants

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