People Like Us

Think.Mtv has launched a new campaign about the Holocaust. The campaign attempts to create relevance for the viewer by showing them that the event occured to “people just like us.”

The two spots, posted below, are jarring and I like how they treat the final frame as an old photograph – they’ve added a current backstory to a historic image in order to create impact. The music and tone is a bit much, however the the message is a unique one.

As a viewer, I only really remember the Holocost through black and white photograph’s, Shindler’s List and other films and family stories. These spots help to strengthen the awareness message an dit will be interesting to see if they generate any controversy / WOM during the campaign.

“Subway”

“Family Room”

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