Radiohead – Scotch Mist

Radiohead continues their onslaught of unique online marketing tactics for their new album “In Rainbows”. Scoth Mist is a 52 minute film that includes every song from In Rainbows and was posted to YouTube by Radiohead on Jan. 1st. Just under 1 Million views in 11 days, 4800 comments and another first for the music business.

I like to just press play and listen while I work.

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