Virgin Goes Viral…Well Not Really

Check out this new video from Virgin – created by Zig in Toronto.

Viral video’s are probably number 1 on a clients list this season. Why? Because if they take off they can amass millions of views for a relatively low cost. The key part of that sentence is if.

Although it doesn’t look like Virgin spent much on this video (the dancers, cheap filming and music – maybe $100K?), it seems like they’re trying to be random for the sake of being random.

Branded music videos always remind me of the Smirnoff Tea Party, but this one seems to be random with no real purpose.

Will it take off? Maybe. But they key question for anything to go viral seems to be, would you send this to your friends?

I won’t – but I did blog it so who knows…


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