When Inspiration Strikes


We’ve all been in this situation before – the need to write down a seemingly groundbreaking idea immediately before it passes.

But wait? Where do you write it in a crowded bar or restaurant?

The napkin of course.

Using this “logic” Euro RSCG has created the Napkin Notebook – a bound notebook made solely of napkins.

Advertising can be hard when your product…is horrible. But hopefully good advertising will kill this product.

From Adrants

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