HTC to make first Android phone

I am pretty excited about the linux based android phones coming out in the near future. This will literally change the entire mobile marketing game. Applications and content will be interchangeable between devices. Meaning free exchange of files (music, video, etc) allowing for content to go viral at twice the speed it currently does.

Article from business week:

Taiwanese mobile-handset manufacturer HTC announced Tuesday that it will release its first Android-powered device into the European market in the second half of 2008.

Android, which comprises all the elements of mobile software, from operating system to applications, was announced by Google on Monday after months of speculation.

Following the European launch, HTC will produce more such devices, both under its own brand and under the brands of its operator partners.

Sources close to Google confirmed that HTC will be the first manufacturer to bring an Android handset to market.

Florian Seiche, HTC’s European vice president, said that the company’s goal was to provide a “broad portfolio” of devices targeting various segments of the market, from consumer to enterprise. Android devices, he said, would fall squarely into the relatively new consumer side of HTC’s business, targeted this year with the Touch phone.

“The core nature of Android is the fact that the internet should be put right at the centre of your mobile experience,” said Seiche. “It is fair to say that it will be very much focused on the growing part of the consumer market that is using mobile devices for much more than voice calls and text messages.”

Full article on Business Week.


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