Ad Quote of the Day – discussed

“No agency is better than its account executives.”
~Morris Hite

I have read this quote on several occasions and sometimes I agree with it. Sometimes I don’t.

To steal a quote from Colin Farrell in Miami Vice, our clients hire us “…for a result not for a service”. Client services can only keep the client happy for so long; if the creative team is missing the mark on a consistent basis then the account executives can’t save the account.

Vice Versa, if the creatives are amazing but the account team cannot create and foster a positive working relationship, or if the briefs are consistently weak then the creative teams ample abilities cannot alone make the agency great in the eyes of their clients.

For that reason I wish to propose the following revision. “No agency is better that its weakest member”.


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