MySpace Got Game

MySpace, the social networking site has formed a partnership with Oberon Media to create a new gaming channel on the site.

The fast-growing company, which is owned by News Corp, said the new channel MySpace Games will allow users to choose from hundreds of games and add them to their Web pages.

MySpace is looking to tap into the fast-growing market for “casual gaming” — five-minute distractions that appeal to audiences of all ages by letting them test their wits against other online players.

MySpace Games is expected to launch in 2008, the companies said.

I wonder what it will cost to launch branded games on MySpace or if MySpace will offer brands to sponsor existing games.

I can already see Kraft Dinner sponsored Pac Man, Lego sponsored Tetris and yes, as seen above Paris Hilton sponsored Sobriety tests…I mean bejewelled.

Originally found here.

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