London Week – Gilette’s Crap Spreads…

PJC posted a spot from Gilette that probably cost about $3 million to produce. And, as he mentioned, it’s the worst TV spot in the world.

It seems, though, that the smart marketers at Gilette have decided to leverage their sponsorship dollars and include the “big” three on their packaging as well.

Just remember, if you shave with Gilette, you will be the next Tiger Woods.

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