China’s Summer Olympic Print – Sort Of…

Some great executions from Amnesty International in regards to China’s human rights record, laws and history. Developed by Saatchi & Saatchi in Slovakia, this series of print ads is in your face and interesting. The copy on one of the executions reads:

“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: http://www.amnesty.sk/

We’ve seen a number of executions like this before (see our MTV 9/11 post), however these executions take the message to an off-beat level. They don’t agressively hammer down the atroticities of the Chinese government, they combine them with a brand that is completely opposite – the Olympics.

Can’t imagine that the IOC is to happy about these comparrisons but think that this print could resonate. Link from Copyranter.

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