Leave Nothing

During the NFL today, Nike aired their new spot for their fall “Leave Nothing” campaign. The spot is directed by renowned director Michael Mann (Heat, Collateral) and is, in my opinion, one of the greatest TV spots of the year. The song “Celtic Violin” is (fittingly) from the movie “Last of the Mohicans” and works wonders for the excellent cinematography.

Highly emotive, inspirational and classic, it almost made me run out to Nike to buy new shoes, shorts and shirts. That, combined with the start of the NFL today, makes this the perfect time for a great spot.

Fantastic work by Mann, Weiden+Kennedy and Nike.

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